Product Design Leader at IBM with over 10 years of experience designing complex, high-impact digital products and emerging technologies. Designing enterprise platforms at scale by integrating UX, systems thinking, and AI-powered product strategy.

Alicia Chapman

Alicia Chapman, Managing Consultant and Product Designer, at IBM in Dallas, Texas

Hello!

I’m Alicia Chapamn, a product design leader based in Dallas, Texas, focused on solving complex problems at scale.

Over the past 10+ years, I’ve worked across enterprise environments designing systems that support users, workflows, and business outcomes. My work sits at the intersection of UX, product strategy, and systems thinking, often in high-complexity spaces where clarity matters most.

At IBM, I lead design efforts across large-scale platforms, partnering with business, product, and engineering to shape experiences that are not only usable but also scalable and adaptable over time.

I’m especially interested in how emerging technologies, particularly AI, can improve decision-making, reduce friction, and create more intuitive product experiences.

Curriculum Vitae

Product Design Approach

I approach design as a systems problem, not just a screen-level solution. My work focuses on:

Design Approach: Understand

Clarity over Complexity

Simplifying workflows without losing capability.

Design Approach: Validate Concepts

Systems over Screens

Designing for scalability across products and teams

Design Approach: Build The Product

Decisions over Deliverables

Focusing on what drives meaningful outcomes

Design Approach: Validate Concepts

People over Processes

Setting teams up for success by investing in people, fostering trust, and removing blockers.

Design Approach: Measure Success & Evolve

Collaboration over Silos

Aligning design with product, engineering, and business goals.

Design Approach: Design Solutions

Outcomes over Assumptions

Using data and real usage to validate decisions and continuously improve the product.

Explore UX / Product Design Work

View Work

Core Capabilities

Product Design Leadership

Product Discovery & Validation

Information Architecture

Enterprise Platform Design

UX Strategy & Systems Thinking

AI / GenAI Experience Design

Workflow Optimization

Cross-Functional Leadership

Design Systems & Scalable Patterns

Visual Design

Over the years, I have had the pleasure of working with several exceptional brands and companies. Here are a few select past clients and partners.

A collection of logos from various organizations including Capital One, Mattel, Fisher-Price, Ever After High, and Barefoot Foundation, arranged in a collage.
A collection of logos from various organizations including American Girl, Southwest, Ryan, and Monster High.
A collection of healthcare and organization logos, including Barbie, Abbott, UnitedHealthcare, Wellie Wishers, and Tenet Health.
A collection of logos from various organizations including John Deere.
A collection of logos from various organizations including Visa.

Let’s Connect

Whether you’re building complex systems, exploring AI-driven products, or scaling design across teams, I’m always open to meaningful conversations.