Alicia Chapman

Product Design Leader | UX Strategist | UX Researcher & Designer

Currently a Managing Consultant at IBM, with over 10 years of experience. Passionate about creating meaningful products and experiences for customers and businesses while helping emerging UX professionals grow and thrive.

Alicia Chapman, Managing Consultant and Product Designer, at IBM in Dallas, Texas

Hello! I’m Alicia Chapman, a UX design leader based in Dallas, Texas.

With over a decade of experience in enterprise environments, I design systems that empower users, streamline workflows, and drive impactful business outcomes. My expertise lies at the intersection of UX, research, product strategy, and systems thinking, bringing clarity to high-complexity challenges where it matters most.

As a design leader, I guide cross-functional teams in shaping large-scale platforms, collaborating closely with business, product, and engineering partners to deliver experiences that are intuitive, scalable, and adaptable over time.

I’m passionate about UX research and harnessing emerging technologies like AI to help bridge the gap between people, technology, and business. By leveraging research data and AI, I help improve decision-making, reduce friction, and create innovative product experiences that deliver measurable impact.

Grounded in Lean UX and Agile methodologies, I foster a collaborative, supportive environment where teams thrive. I seamlessly integrate design and UX research, applying a human-centered approach to develop insight-driven solutions that elevate user experiences and advance business success across diverse industries.

Curriculum Vitae

Design Leadership, Mentorship & Community Impact

I believe leadership extends beyond delivery. Throughout my career, I’ve invested in mentoring designers, facilitating collaborative workshops, supporting community learning, and creating spaces where creativity and growth can thrive.

From coaching emerging talent and leading cross-functional design teams to working on local art initiatives, I’m passionate about helping people build confidence, find clarity, and grow in their craft.

Product Design Approach

Design Approach: Understand

Clarity over Complexity

Simplifying workflows without losing capability.

Design Approach: Validate Concepts

Systems over Screens

Designing for scalability across products and teams

Design Approach: Build The Product

Decisions over Deliverables

Focusing on what drives meaningful outcomes

Design Approach: Validate Concepts

People over Processes

Setting teams up for success by investing in people, fostering trust, and removing blockers.

Design Approach: Measure Success & Evolve

Collaboration over Silos

Aligning design with product, engineering, and business goals.

Design Approach: Design Solutions

Outcomes over Assumptions

Using data and real usage to validate decisions and continuously improve the product.

Core Capabilities

Product Design Leadership

Product Discovery & UX Research

Information Architecture

Enterprise Platform Design

UX Strategy & Systems Thinking

AI / GenAI Experience Design

Workflow Optimization

Cross-Functional Leadership

Design Systems & Scalable Patterns

Visual Design

Over the years, I have had the pleasure of working with several exceptional brands and companies. Here are a few select past clients and partners.

A collection of logos from various organizations including Capital One, Mattel, Fisher-Price, Ever After High, and Barefoot Foundation, arranged in a collage.
A collection of logos from various organizations including American Girl, Southwest, Ryan, and Monster High.
A collection of healthcare and organization logos, including Barbie, Abbott, UnitedHealthcare, Wellie Wishers, and Tenet Health.
A collection of logos from various organizations including John Deere.
A collection of logos from various organizations including Visa.

Let’s Connect

Whether you’re building complex systems, exploring AI-driven products, or scaling design across teams, I’m always open to meaningful conversations.