Alicia Chapman
A Product Design Manager at Dialexa, an IBM Company in Dallas, TX. Passionate about creating meaningful products and experiences for customers and businesses while helping emerging UX professionals grow and thrive.
Hello!
As a multidisciplinary product design manager with over a decade of experience, I specialize in transforming problems into solutions by bridging the gap between people, technology, and business. Focusing on fostering collaboration and creating supportive, healthy environments, I empower teams to thrive. By blending design and research with a user-centered approach, I develop insight-driven strategies that deliver exceptional products and experiences for consumers and businesses across diverse industries.
Learn more about my experience. Explore my CV, view my awards, and resume to see how I continue to bring value through design, community, and collaboration.
Design Approach
1. Understand
Gain a deep understanding of business goals, market context, current state, user pain points, and needs.
2. Define
Envision the future and the art of possibilities by turning abstract ideas into actionable design goals.
3. Validate Concepts
Create sketches, wireframes, and rapid prototypes to explore potential solutions, testing early to minimize risks and inform decisions.
4. Design Solutions
Design intuitive, visually appealing, and impactful user experiences while ensuring alignment with brand guidelines and user needs.
5. Build the Product
Partner with developers to deliver functional, user-friendly, and scalable product features.
6. Measure Success & Evolve
Ensure the product meets both user and business objectives. Continuously test and monitor user engagement and adoption metrics.
Ready to see how I bring ideas to life? Explore my UX Design work.
Tools
Guiding Principles
Empathy
Focus on user needs and understand the business.
Data
Use insights and metrics to guide decisions.
Collaboration
Align teams to the business for consistent outcomes.
Agility
Adapt to change and feedback swiftly.
Sustainability
Create with scalability in mind for long-term success.
Over the years, I have had the pleasure of working with several exceptional brands and companies. Here are a few select past clients and partners.
